ROLE: CREATIVE DIRECTOR
In 1969, Pelé scored his thousandth goal. To celebrate the 50th aniversary of this historical date, we invited soccer fans to help him score one thousand goals again, but this time on videogame.
King Pelé also became #eKingPelé.
Even the King joined the campaign and scored his goal.
Just like the Puma boots, and the Ball, the joystick that scored the 1000th goal on the e-game became a trophy in the Oficial Pele’s Museum.