MONSTER MANSION
FANTA
ROLE: EXECUTIVE CREATIVE DIRECTOR
Although no one likes to be scared, prank videos are among the most watched and sought after on social media. Fanta saw the perfect opportunity to make a splash on Halloween by offering Gen Z what they love most. That's how Monster Mansion came to be, the unreality show where, instead of reacting to pranks, creators are the ones getting scared.
Six creators from across Latin America had to overcome language barriers to solve challenges and escape from a spooky mansion.
The Insight
Everybody loves pranks. Playful. Harmless.
And, more often than not, scary. What better way to join Halloween's playfulness than pranking the audience's favorite influencers?
The Idea
Fanta, once again, approached Halloween to connect to Gen Z. This time, by inviting six of the most popular creators in Latin America to be part of a unique and immersive experience. Throughout four 15-minute episodes, produced in collaboration with YouTube, participants competed in a series of challenges to escape the spooky mansion while dealing with constant tricks and pranks from the mischievous house inhabitants. The mansion had thirty-six cameras and a control room where the director and a team of SFX specials ran the show in real-time.
MONSTER CHEF
FANTA
ROLE: CREATIVE DIRECTOR
The new Fanta Mystery, a soda so mysterious that nobody knows its real flavor.
Well, analyzing the search data during Halloween, one of the top subjects is always "how to cook unexpected snacks". We saw there the perfect opportunity to launch it: by creating the creepiest cooking competition ever.
The very first unreality show
to turn gamers with no cooking
expertise into chefs in an
unprecedented live culinary
competition.
The Insight
One of the most searched subjects on social media during Halloween is how to cook unexpected snacks. What if we proved that those spooky snacks people crave harmonize perfectly with the new mysterious Fanta flavor?
The Idea
To cast 6 gaming streamers to compete in Twitch's most unconventional content format: a cooking competition with unbelievable challenges, like baking a heart cake; using medieval weapons to cut vegetables; preparing mini burgers with frog meat; or selecting ingredients with labels in Bulgarian. All broadcasted to 10 countries.
Fanta also had its own weird commercial breaks.
Each influencer had a unique poster illustrated by an independent artist.
The world's very first unreality show,
with results that are pure reality.
An unparalleled production for a live that overcame all Twitch benchmarks in Latin America.
