TOUCHING COLORS
CORAL
ROLE: EXECUTIVE CREATIVE DIRECTOR
Neuroscience shows that even in the absence of sight, the brain can perceive color through emotions and feelings. Yet, for over 6 million people with visual impairments in Brazil, color remains out of reach. Coral, Brazil's leading paint brand, set out to change that. In partnership with the Dorina Nowill Foundation, we asked: What if color didn't need eyes to be seen?
A revolutionary non-visual color system created for the blind
The idea
Touching Colours is the world's first non-visual color system created for the blind, transforming the visual language of color into a multisensory experience.
In co-creation with blind individuals from the Dorina Nowill Foundation, Coral translated each shade into an original poetic narrative. Every element was designed to be functional, symbolic, and truly inclusive. A bold shift: from color as something we simply see, to something everyone can feel and imagine - on their own terms.
The execution
We created an immersive, all-black color catalog where
70 Coral Shades were reimagined as Cromopoems-original poetic narratives designed to evoke emotion in
Braille. Each Cromopoem lives both in print and on a fully accessible digital platform, with layered soundscapes tailored to the blind community's auditory sensitivity. Every color tells a story — to be felt, not seen.
