COCA-COLA
ROLE: CREATIVE DIRECTOR

Coca-Cola invited black talents to transform its iconic glass bottle into a symbol to make a revolution through love. Its glass bottle was turned into a media to draw attention to the biggest festival of black culture in the world: Afropunk.   

Love is revolutionary.

We sent the Love Bottle to the public before the event. 
People used the fabric as an accessory, becoming a revolutionary icon of black love present in the festival. Coca-Cola spread all the images of black love throughout social media, turning a powerful message into a powerful movement.

COCA-COLA
ROLE: CREATIVE DIRECTOR

Using 30 cans to overcome the biggest sales drop of Coca-Cola's history, when every point of sale was closed during the pandemic. An integrated campaign aired in more than 40 countries over Latam and North America.

We gave the creator's generation a new tool to express themselves. Alongside an influencers squad, we invited consumers to co-create with us on all different social networks.

COCA-COLA
ROLE: CREATIVE DIRECTOR

On International Women's Day, Coca-Cola turned its iconic ribbon into a wave of achievements. A graph showing what women have already achieved and mostly what's still to come. March 8 is a day to fight and to make a change. Is a day to look at the past and build a better future. Can you taste it? Taste the change.

It all started on social media and ended up on the street. The busiest subway stations in Rio de Janeiro and São Paulo saw these graphs up close.

It landed on the newsstand in front of the Coca-Cola building to show the brand's commitment to this cause.