LOVE BOTTLE
COCA-COLA
ROLE: CREATIVE DIRECTOR
Coca-Cola invited black talents to transform its iconic glass bottle into a symbol to make a revolution through love. Its glass bottle was turned into a media to draw attention to the biggest festival of black culture in the world: Afropunk.
Love is revolutionary.
We sent the Love Bottle to the public before the event. People used the fabric as an accessory, becoming a revolutionary icon of black love present in the festival. Coca-Cola spread all the images of black love throughout social media, turning a powerful message into a powerful movement.
RESULTS:
+26MM
IMPRESSIONS
+75%
ORGANIC INTERACTIONS
700%
MORE
ENGAGEMENT
234
ARTICLED
PUBLISHED
+18MM
PEOPLE CELEBRATING
THE POWER OF BLACK
CULTURE
THE ALPHABET