COCA-COLA
ROLE: CREATIVE DIRECTOR

Using 30 cans to overcome the biggest sales drop of Coca-Cola's history, when every point of sale was closed during the pandemic. An integrated campaign aired in more than 40 countries over Latam and North America.

We gave the creator's generation a new tool to express themselves. Alongside an influencers squad, we invited consumers to co-create with us on all different social networks.