THE TROPHY GRILL
ROLE: CREATIVE DIRECTOR
Atletico Mineiro is one of Brazil’s biggest football clubs. They were about to conquer the national league after a dry spell of 50 years. More than that, they would do it a couple of rounds early. But the Brazilian Football Confederation only hands out the trophy after the final round. So, after 50 years, they would celebrate with no trophy.
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We noticed that one of Tramontina grills was kind of a trophy.
So we gave it a little twist and gifted the players during their celebration, substituting the official trophy.
The Brazilian Champion raising a barbecue grill as a trophy. People went crazy!