STOLEN MENUS
KFC
ROLE: EXECUTIVE CREATIVE DIRECTOR
It's no news that our competitors decided to sell chicken sandwiches: McChicken, Mc Chicken Bacon, BK Chicken Crispy, СВК. But if they love chicken so much, why not make their own sandwiches with a better and real chicken? Like a Kentucky Fried Chicken.
The classic from the competition, finally with real chicken.
How did it work
We taught people how to use
our customization system to 'steal'
sandwiches from competitors.
Influencers Team
Spreading the tastier way of customizing
their favorite chicken sandwiches,
and at the same time teaching our
customers to "steal" our competitors.
