THE SHAKESPEARE BIC
BIC
ROLE: EXECUTIVE CREATIVE DIRECTOR
Shakespeare's original manuscripts, including Romeo and Juliet, are lost. BIC saw an opportunity to honor his legacy while showcasing the incredible durability of its pen, designed to write up to 3 km.
How a single BIG pen wrote an entire book
in Shakespeare's own handwriting.
BIC crafted an entire book using just one pen. Combining the skills of a calligrapher, the expertise of a forensic specialist, and the capabilities of AI, Shakespeare's handwriting was meticulously recreated to bring to life a manuscript that matched the lost original.
THE RESULTS
166,3 M
PEOPLE REACHED
97% POSITIVE SENTIMENT
US$ 442K
ROI
202 ARTICLES
IN 13 COUNTRIES
