︎︎︎ TRAMONTINA
MEU BLOCO
NA RUA
NA RUA
APPLE
ROLE: CREATIVE COPYWRITER
According to the Guinness World Records, Brazil's famous Carnival is the biggest party on Earth. However, it's important to say, even behind a huge sea of people, everyone is one of a kind. And there is no better way to show that every person is unique than through a great portrait. Or even better, hundreds of them. Yes, we created a music video made up of 1,000 photos playing with iPhone's Portrait Mode.
The soundtrack featured a brand new version of a 1973 carnival classic, recreated in partnership with two up-and-coming Brazilian artists: Yzalú and Baiana System.
![](https://freight.cargo.site/t/original/i/0ddbaf981f1c9b08fa6a3c18382561c2c4d167e37b04c1d42afbcc24d0d941b7/Apple-Music-Meu-Bloco-na-Rua.jpeg)
THE SONG
![](https://freight.cargo.site/t/original/i/24b245f155d37ffffec0f42221d46f1610c87385d7fd63b46da7f347c81a1506/IMG_0376-copy.jpeg)
![](https://freight.cargo.site/t/original/i/498f8226cfb868b1c1253f6cab3e437772d57f4a85c64fa7fdeeebeee4954c63/Screen-Shot-2018-02-03-at-20.37.58.png)
![](https://freight.cargo.site/t/original/i/ff8b940d9ac0666692750dcc3f19bc1e2aec60f829f596ab29f5a7fe7da496be/frames-meu-bloco-na-rua.jpeg)
![](https://freight.cargo.site/t/original/i/26ee4082627bf4d8a8b76001295c626508295877243e18cd5a6d1edaa7edef4d/making-of-bloco-na-rua.jpeg)
Best Apple Ad of The Year
By Business Insider
![](https://freight.cargo.site/t/original/i/4cd752a31fa611f38e1ebbdf0e88914ccc4b965fffb96772a5f5a13791914d15/results-Apple.png)
![](https://freight.cargo.site/t/original/i/8e94a9d204716a63a44c85528f76b79bea7ce0d246729b4556f00500ba8cee2f/Apple.combr-crop.png)
![](https://freight.cargo.site/t/original/i/406611a3eac33e2a9ed773c28353b4c5a2f65cc5dd681db482076eaac925314c/Tim-Cook-Cropado-.jpeg)
O CARNAVAL
É SEU
É SEU
APPLE
ROLE: CREATIVE COPYWRITER
There is no democratic celebration quite like Brazil's carnival. Every single person is the star of their own carnival; thus we did so by playing with the most current choice of self-expression - the selfie. The main piece of the campaign was a colorful music video staring the iconic singer Moraes Moreira, alongside IZA, Brazilian hit-maker.
![](https://freight.cargo.site/t/original/i/a77d044b2def88509c3d890aae57752bcc92b022972094b0654f3b10548c566d/Screen-Shot-2018-02-03-at-13.22.37.png)
The main piece of the campaign was a colorful music video staring the iconic singer Moraes Moreira, alongside IZA, Brazilian hit-maker.
![](https://freight.cargo.site/t/original/i/50b2e675ddf2f1c449a09406b89126de981ac697ddc25fb5ab487cbf816b5b85/Apple-Music.jpeg)
![](https://freight.cargo.site/t/original/i/529b26bec5761388d02996c64024be1a529f4b91786621190e74ef15e330b8a6/Alt1.jpeg)
THE SONG
Digital, OOH, tutorials and retail also made up part of the integrated campaign, all shot on the iPhone X.
![](https://freight.cargo.site/t/original/i/94255de6c4b56434efb35e47a416d2a7e51d6881d0b4acec9d51b45e0a931042/Leo_C_cla.jpeg)
![](https://freight.cargo.site/t/original/i/b74ea34dcd00fad293e2a11494ebcbcb1072576965c6ba3a54b3baf8c4819aef/Juliana_M_viv.jpeg)
![](https://freight.cargo.site/t/original/i/cc386459cb8f87c49242bfb02d13ddb9d0e50282970828ebbf638a9fb56c4190/Evelin_V_cla.jpeg)
![](https://freight.cargo.site/t/original/i/32fc449dd246e9e22c1f1280f3b840f984e697e0041814b398f849345b7107f4/Felipe_P_viv.jpeg)
![](https://freight.cargo.site/t/original/i/f4345180a28b02ac4ec95877bead10ad5b20439833faf6993803faebef8fcf7a/Lais_R_tim.jpeg)
![](https://freight.cargo.site/t/original/i/cdebce1cb5ff6f059b35bc87cdf23b2a6d5b1b44185b95ac6f7df62f211e656f/Oswaldo_S_tim.jpeg)
![](https://freight.cargo.site/t/original/i/4437711cfc3361cbbe3049322f36f89341bd1d05de55cb05abe692a45c5b9c16/Thalita_M_cla.jpeg)
![](https://freight.cargo.site/t/original/i/962305233cc2e54bd5006dbf1baaf80a120b8a28fb32b8a5e921750370d4b2e7/Guima_M_tim.jpeg)
![](https://freight.cargo.site/t/original/i/fcf9c386026e1863afc76fc01b2b656be6def362f41a87464a9d7739274fbc4d/Gustavo_S_cla.jpeg)
![](https://freight.cargo.site/t/original/i/95f142c673579fd69691f4bb6bc80243b5f815b8f701170a18519dfc36b05451/Ana_Paula_B_tim.jpeg)
![](https://freight.cargo.site/t/original/i/0640f09a43c4c545f474e7e38fd490253cbb396614adda5bd93717cb3ff0974e/Marilia_D_viv.jpeg)
![](https://freight.cargo.site/t/original/i/09df807325ee02331caa680de747952df5f69b1d3e57ffd7886c9d92ff2c1de6/Amaury_S_viv.jpeg)
![](https://freight.cargo.site/t/original/i/6acfeeaa047b87fc7e04d0b0a2cc0d63084c0044b6143c466e33e1544b05f316/Thumb-Op-01---Leo.png)
![](https://freight.cargo.site/t/original/i/b65915c4db86fd1db17c29937578841907452f89270a0e0ed7dfdafabdec29c8/Lais.gif)
![](https://freight.cargo.site/t/original/i/c8956973aaa3ce1d1af608f0c63ebe35cfa4d5a272c575a6c3709389167ff07d/Felipe.gif)
![](https://freight.cargo.site/t/original/i/f91dfd2a60143be4ea1f51d911af0501d34a5200d410fff9a0406783a486bb40/Juiana-2.gif)
![](https://freight.cargo.site/t/original/i/3f5cbf5f069a625ae5175306f7b7880a9359ff217974e815830684d9e01b05aa/Gabriela.gif)
![](https://freight.cargo.site/t/original/i/dcf2e84c23b9ea37b2e20459ae8d9cba8a75f54b18a8c05f03a84e5b57e12d6d/OOH_aplicado_MARCHINHAS_SEXTUPLO.jpeg)