︎

︎︎︎ TRAMONTINA
MEU BLOCO
NA RUA

APPLE
ROLE: CREATIVE COPYWRITER


According to the Guinness World Records, Brazil's famous Carnival is the biggest party on Earth. However, it's important to say, even behind a huge sea of people, everyone is one of a kind. And there is no better way to show that every person is unique than through a great portrait. Or even better, hundreds of them. Yes, we created a music video made up of 1,000 photos playing with iPhone's Portrait Mode.



The soundtrack featured a brand new version of a 1973 carnival classic, recreated in partnership with two up-and-coming Brazilian artists: Yzalú and Baiana System.


THE SONG
  




Best Apple Ad of The Year
By Business Insider
O CARNAVAL
É SEU

APPLE
ROLE: CREATIVE COPYWRITER


There is no democratic celebration quite like Brazil's carnival. Every single person is the star of their own carnival; thus we did so by playing with the most current choice of self-expression - the selfie. The main piece of the campaign was a colorful music video staring the iconic singer Moraes Moreira, alongside IZA, Brazilian hit-maker.




The main piece of the campaign was a colorful music video staring the iconic singer Moraes Moreira, alongside IZA, Brazilian hit-maker.



 

THE SONG
 


  


Digital, OOH, tutorials and retail also made up part of the integrated campaign, all shot on the iPhone X.