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GABRIEL SOTERO

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I’ve spent the past two decades helping global brands move with purpose. At VML, I lead multidisciplinary creative teams for Ford, Coca-Cola, Nestlé, and Akzonobel—connecting human insight, craft, and creativity so ideas resonate across markets and media.

AI is part of my toolkit—not a replacement, but a multiplier. It speeds the draft, sharpens possibilities, and frees more time for what matters most: judgment, emotion, and storytelling.

Throughout my career, I’ve had the privilege of creating for brands like Apple, Puma, Nissan, and Gatorade, and being recognized by festivals such as Cannes Lions, Effie Awards, One Show, D&AD, Clio, and the Brazilian Creative Circle.

What drives me is building teams that turn creative energy into business impact.






To see my career highlights, please go to ︎︎︎HIGHLIGHTS



STUDIES

Bachelor's Degree in Marketing and Advertising 

Creative Copywriting - Miami Ad School

Screenplay Workshop - New York Academy

Short Stories - Hussardos Literary Club

Business Administration&Management
- Dom Cabral Business School


LANGUAGES

Portuguese: Native Speaker

English: Proficient Speaker



AND
Former Professor at Miami Ad School 





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