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GABRIEL SOTERO

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I’ve spent the past two decades helping global brands move with purpose through creativity.


Throughout my career, I’ve created work for brands including Apple, Coca-Cola, Ford, Nestlé, Hershey’s, Netflix, Puma, Nissan, and Gatorade. Along the way, my work has earned more than 150 awards at some of the industry’s most respected festivals, including Cannes Lions, Effie Awards, The One Show, D&AD, Clio Awards, and the Brazilian Creative Club. In 2026, I was recognized as the most awarded Creative Executive at The One Show.


I’m especially interested in how creativity can fuel my clients’ growth. I believe the best ideas can build brands, shape culture, create connections, and move businesses forward. Technology and AI are part of that equation, amplifying possibilities, optimizing processes, and improving craft.


For me, leadership is about creating the conditions for ambitious ideas to happen: bringing the right people together, setting the bar high, and building enough trust for clients to push beyond the obvious. That’s the kind of work, and the kind of creative culture, I love to build.






To see my career highlights, please go to ︎︎︎HIGHLIGHTS



STUDIES

Bachelor's Degree in Marketing and Advertising 

Creative Copywriting - Miami Ad School

Screenplay Workshop - New York Academy

Short Stories - Hussardos Literary Club

Business Administration&Management
- Dom Cabral Business School


LANGUAGES

Portuguese: Native Speaker

English: Proficient Speaker



AND
Former Professor at Miami Ad School 





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