Gabriel Sotero

Creative Director & Copywirter

In 1969, Pelé scored his thousandth goal. To celebrate the 50th aniversary of this historical date, we invited soccer fans to help him score one thousand goals again, but this time on videogame. Even the King joined the campaign and 1721 goals were scored. King Pelé is now also #eKingPelé.    

Just like the Puma boots, and the Ball, the joystick that scored the 1000th goal on the e-games
became a trophy in the Oficial Pele’s Museum.

Role: Creative Director