PUMA
︎ #eKingPelé


50 years ago, Pelé scored his thousandth goal. To celebrate this important date,
we invited soccer fans to help him score one thousand goals again, but this time on videogame.
Even the King joined the campaign and 1721 goals were scored.
King Pelé is now also #eKingPelé.    











Just like the Puma boots, and the Ball, the joystick that scored the 1000th goal on the e-games
became a trophy in the Oficial Pele’s Museum.







Role: Creative Director