Gabriel Sotero

Creative Director & Copywirter

Blood is so vital that it’s impossible to imagine how distressful it must be to need a blood transfusion and not be able to have one. In order to convince more and more people to donate blood, we tried to portray that pain and anguish by using the YouTube timeline as a representation of our own life’s timeline showing the crucial importance that is blood donation to those who are in need.

Role: Copywriter