︎ Share a Coke Alphabet

Five years after the huge success of Share-a-Coke campaign (printing popular names on cans), we decided to go one step further and reawaken creativity applied to packaging: we printed individual letters from the alphabet onto Coca-Cola cans and pet bottles so that people could use the can as a way in which to express themselves. The idea went viral and has been exported to more than 40 countries. 

Role: Creative Director