︎ O Carnaval é Seu
There is no democratic celebration quite like Brazil's carnival: no dress code, no social boundaries,
and every kind of musical artist playing on the streets. Each and every carnival-goer decides what costume
to dress up in, which artists to follow, and whom to kiss. The idea behind the campaign was to show that
every single person is the star of their own carnival; thus we did so by playing with the most current choice
of self-expression - the selfie - using the new iPhone's X selfie camera. The main piece of the campaign
was a colorful music video staring the iconic singer Moraes Moreira, alongside IZA, singer and new Brazilian
hit-maker. Digital, OOH, tutorials and retail also made up part of the integrated campaign, all shot on the iPhone X.