Apple
︎ Meu Bloco na Rua


According to the Guinness World Records, Brazil's famous Carnival is the biggest party on Earth.
However, it's important to say, even behind a huge sea of people, everyone is one of a kind.
And there is no better way to show that every person is unique than through a great portrait.
Or even better, hundreds of them. Yes, you got it: we created a music video made up of 1,000 photos
playing with iPhone's Portrait Mode. The music video soundtrack featured a brand new version
of the 1973 carnival classic – Eu Quero é Botar Meu Bloco na Rua – recreated in partnership with
two up-and-coming Brazilian artists.









The song








Best Apple Ad of The Year by Business Insider




Case + making of + results + extras




Thanks, Tim!