Gabriel Sotero

Creative Director & Copywirter

There is no democratic celebration quite like Brazil's carnival. Every single person is the star of their own carnival; thus we did so by playing with the most current choice of self-expression - the selfie. The main piece of the campaign was a colorful music video staring the iconic singer Moraes Moreira, alongside IZA, Brazilian hit-maker. Digital, OOH, tutorials and retail also made up part of the integrated campaign, all shot on the iPhone X.


The Song


Role: Copywriter