Gabriel Sotero

Creative Director & Copywirter

According to the Guinness World Records, Brazil's famous Carnival is the biggest party on Earth. However, it's important to say, even behind a huge sea of people, everyone is one of a kind. And there is no better way to show that every person is unique than through a great portrait. Or even better, hundreds of them. Yes, you got it: we created a music video made up of 1,000 photos playing with iPhone's Portrait Mode. The music video soundtrack featured a brand new version of the 1973 carnival classic – Eu Quero é Botar Meu Bloco na Rua – recreated in partnership with two up-and-coming Brazilian artists.

The song

Best Apple Ad of The Year by Business Insider

Role: Copywriter