I kicked off my career 18 years ago as a Creative Copywriter, but for some reason I never just stuck to copywriting itself. Don't get me wrong. I always loved to write, approve scripts and be involved in anything related to a meticulously well-written text. The point is that I’ve invariably been drawn to going beyond, exploring digital, design & art direction, craft, and production.
As I grew as a creative, I started to look further afield at what was around me. Soon, I developed new interests, like building relationships with clients, thinking about brand strategy, solving business problems, collaborating with talents from all departments as well as managing people.
The years have flown by, and I’ve had the opportunity to expand my horizons even more, working with global accounts like Apple, Nissan, and Gatorade. This whole journey has brought me to where I am today: a leader for brands like Coca-Cola, Fanta, and Schweppes, creating and heading up projects all over the world.
Who knows what comes next.
Bachelor's Degree in Marketing and Advertising
Creative Copywriting - Miami Ad School
Screenplay Workshop - New York Academy
Short Stories - Hussardos Literary Club
- Dom Cabral Business School
Portuguese: Native Speaker
English: Proficient Speaker
Former Professor at Miami Ad School