Gabriel Sotero

Creative Director & Copywirter

I am a very passionate creative copywriter that also enjoys numbers and the financial world. Yeah, believe it or not, I really love studying the stock market and all kinds of financial investments.

I was born in the smallest state in Brazil – Sergipe – and in 2005 moved to São Paulo with a simple goal: to study creative copywriting at Miami Ad School. 15 years later, it’s fair to say I became a Paulistano (the São Paulo version of a New Yorker).

Over these 15 years in São Paulo, I've had the privilege of working with some amazing people at some of the greatest agencies in Brazil, such as Publicis, DDB, JWT, TBWA, and BETC. I have also been lucky enough to see my work awarded in a number of advertising festivals, including One Show, D&Ad, and Cannes Lions.

At the beginning of 2020, I started to write a new story at Wunderman Thompson as Creative Director for Coca-Cola, Schweppes, Tramontina, C&A and Genera DNA Test.

When I am not trying to save the world whilst creating mind-blowingly never-imagined-before unparalleled ideas, I spend my time with my family, with my buddies, as well as surfing, running, and lifting heavy glasses of good beer – and not-such-good beer, too.

To see my career highlights, please go to Recognition

Contact details:

Creative Copywriting - Miami Ad School
Screenplay Workshop - New York Academy
Short Stories - Hussardos Literary Club
Business Administration&Management - Dom Cabral Business School

Portuguese: Native Speaker
English: Proficient Speaker
French: une bière, deux bières, trois bières, s'il vous plaît.

Former Professor at Miami Ad School Sao Paulo